Determining consumers’ reasons for visiting shopping malls
نویسندگان
چکیده
منابع مشابه
Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)
In recent years, the construction of shopping malls is rising across the country. But only some of them were successful to accommodate a large number of visitors while the other ones are constantly changing the commercial units’ use. while the decline in demand for commercial units in form of multi-purpose complexes as well as the country recession have aroused this situation. Therefore, in thi...
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With the commercialization of the Internet Electronic Shopping Malls turned up in large numbers. Their initial purpose was to provide the necessary infrastructure for their suppliers to open an online shop to sell their goods, and for their customers to facilitate the tracing of goods and services. But recent shutdowns of big Malls and press releases about unsatisfactory results in turnover let...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2016
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.12(2).2016.03